Rupert has worked as a sponsorship consultant to a number of leading international brands. With a broad base of experience, from strategic consultancy to implementation, he has been involved in a wide range of activity.

Formerly a consultant at SportBusiness Group (the world’s leading information resource within sport), he has contributed to best practice reports and market insight on a range of sponsorship topics.

He has also consulted on initiatives ranging from Formula 1, Football, Rugby, Music and the Arts to the niche sports like Snowboarding and Skateboarding.

Since founding Generate with managing partner Andy Muggleton, Rupert has led the agency's development, including forming an exclusive partnership with US-based Olympic specialists Helios Partners in the run-up to London 2012. As well as overseeing Generate Sponsorship’s rapid growth, Rupert has been instrumental in setting up The Sponsorship Think! Tank (an industry Think Tank) and sits on the European Sponsorship Association’s Knowledge Development Committee

Previously from a brand and communications background, Rupert also has experience of traditional marketing methods.