SportBusiness International 

SportBusiness International is the leading source of global information on the business of sport. As a well respected brand we continue to present insightful interviews with influential figures cross the industry.

Whether its TV rights, sponsorship or bidding to host a contest SBI will provide an informative analysis across all three spectrums(Media, Marketing and Events).

SportBusiness is an essential tool for senior executives in the sports industry. It is a great source of information and insight in the landscape of the industry presented accurately and unbiased.
- Marco Maddaloni, Director of International Marketing, ESPN EMEA

Subscribers benefit from:

• A host of topical FEATURES, ARTICLES and ANALYSIS
• Exclusive, IN-DEPTH INTERVIEWS with such influential figures as the IOC President Jacques Rogge and FIFA President Sepp Blatter
• Invaluable INFORMATION, INSIGHT AND ANALYSIS on trends, values and revenues within sport
• Regular SUPPLEMENTS focusing on specific countries, issues and events
• FREE daily Newslines email newsletter

Women and Sport: Strategies for Commercial Development

 By Juliana Koranteng

Women and Sport: Strategies for Commercial Development analyses the current status of women’s sport.  We show that significant commercial opportunities are within reach with increased media and brand interest translating into cash for female athletes and women’s sport.

This report from SportBusiness is designed specifically for:

• Rights holders selling sponsorship to cross-over and female brands marketers
• Women’s sports organisations looking for commercial opportunities and support
• Brands and their agencies considering where to invest their marketing budgets
• Broadcasters evaluating sports programming and rights valuations
• Athlete representatives seeking to better advise their clients
• Sports administrators who need to professionalise women’s sport and drive participation