08.45 – 9.15 Registration, coffee and networking

9.15 – 9.20 Welcome from SportBusiness Group. Kevin Roberts, Editorial Director, SportBuiness Group

9.20-9.30 Opening remarks from Carol Isherwood, The first woman to be appointed to the Rugby Committee by the IRB Council

9.30 – 10.30 Panel One - "Building on the momentum - women and sport in 2009."

Panel Focus:  The past twelve months have created some remarkable headlines for Women and Sport; the England cricket team winning the World Cup, Jessica Ennis' remarkable gold medal at the World Championships, England's run to the final of the UEFA European Championships, the Caster Semanaya controversy, continued funding debate and much more. This panel takes a look at the last year and sets up the day with a wide ranging and sparky discussion.

10.30 – 11.00 Coffee break

11.00 – 12.00 Panel Two - "Women as consumers of sport."

Panel Focus: Women as consumers of sport are often a neglected group. This panel will look at the consumption of both men’s and women’s sport by women including merchandise, match tickets and Pay TV subscriptions. What encourages women to invest and consume in sport? How do brands reach women who feel sport isn’t for them? Why do women still consume more men's sport than women's? Are sporting choices really gender driven?

12.00 – 13.00 Panel Three - "The photo-shoot and other questions - managing the media." 

Panel Focus: It is said that the British public only has retains knowledge of any three female athletes at any one time. How are successful female athletes turned into inspirational and high-profile media figures? Succesful female athletes are often seen in racy photoshoots - this widens their profile but does it help the cause as a whole? What are the best ways of developing female talent?

13.00 – 14.00 Networking lunch

14.00 – 14.30 Sponsorship Case Study – The Co-operative and England Netball (Paul Clark, Chief Executive, England Netball & Rupert Pratt, PR and Sponsorship Director).

14.30 – 15.30 Panel Four: "Show me the money - Sponsorship and the funding of women's sport." 

Panel Focus: Sponsorship is a major provider of fund’s for women’s sport, who has this grown and how is it to be encouraged? Does this encourage a concentration of elite athletes? With public funding set to be cut in the coming years where should the majority of it be received - a small elite or at grassroots level? Or is it possible to adequately fund both? What new and inventive ways have been found to fund women’s sport? What role should athletes have in securing funding and sponsorship?

15.30 – 16.00 Coffee break                

16.00 – 16.15 Women as sporting leaders: lessons from business 

16.15 – 17.15 Panel Five: "A golden era?What the next decade's sports events mean for women's sport."

Panel Focus: With the Olympics, Commonwealth Games, Rugby World Cup, Women’s Rugby World Cup, and many more event coming to the UK in the next ten years the government has promised a golden decade for sport. What opportunities and strategies are there to ensure this success? Does new technology help raise the profile of women's sport or does the development of this ultimately have less children playing sport? Is there a concern that funding will be limited to the elite-medal winning athletes. How do we ensure that the legacy of this decade is a permanent and positive one?

17.15 – 17.30 Closing Remarks

17.30 - 18.30 Drinks reception