Danielle Sellwood is the co-founder and CEO of Sportsister Ltd. Sportsister, The Heartbeat of Female Sport in the UK, includes an online women’s sports magazine, Sportsister.com; a free distribution printed women’s sports magazine (distribution 50,000 +) and in 2010 will expand into women’s sports events. Founded with a view to re-brand sport for women and to inspire more women to get involved in sport – Sportsister strives to be inspirational, motivational and accessible.

Danielle has over twenty years experience in the sports industry. Her career began as a sportswear designer for brands such as Puma and Marks and Spencer. She then joined wgsn.com, the world’s leading international online news and information service for the global style industries, at its launch and in her role as Active Sports editor led the site’s global coverage of the sports industry seven years.

She is a keen sportswoman and former international canoeist, and still holds two course records in the International 125 mile canoe race - The Devizes to Westminster. She also regularly enjoys badminton, runs half marathons and loves surfing.